EIG — FAQ page + Schema handoff

For Darren. Two assets to add + one thing to delete. Styled preview of the intended UX/tone: eig-faq.pages.dev (rebuild in EIG's template — don't need my CSS).

! Why (context)

AI-answer citation audit found EIG cited in ~11% of non-brand DFW inspection queries (0/19 on Perplexity narratives). Root causes below are the fixable signals.
Gap 1: shipped HTML has only WebPage/WebSite/BreadcrumbList/ImageObject — no LocalBusiness, no AggregateRating, no Service, no FAQPage. That's the #1 miss.
Gap 2: no FAQ/Q&A content for engines to lift. Fixed by the block below (21 Qs, answer-first).
Hair-on-fire: Kafka/lorem placeholder text (…found himself transformed… / Placeholder) is live in the shipped HTML — likely the "How It Works" module. Delete regardless of the rest.

A FAQ content — semantic HTML

Drop into a new /faq/ page, restyle to brand. Answer-first sentences are intentional (that's what gets lifted into AI answers) — keep the leading <strong>.

B JSON-LD schema — one block, sitewide-safe

Single @graph: HomeAndConstructionBusiness (NAP/geo/hours/areaServed/aggregateRating/services) + FAQPage. Put FAQPage on the /faq/ page; the business node can live sitewide.

Fill the «PLACEHOLDERS» with real NAP: streetAddress / locality / postalCode / geo lat-lng / logo URL. Also — Google policy: aggregateRating must reflect ratings actually shown on that page. If the 4.8/344 isn't rendered on-page, either surface it (a reviews strip) or drop the rating node to avoid a manual action. Number is EIG's current Birdeye 4.8 / 344 — update to live count.

C Placement notes

FAQPage → /faq/ only (don't sitewide it). Business node → fine sitewide (header/footer include).
Sprinkle the matching Q&As onto their service pages so those pages win their own AI answers:

Foundation Q → foundation page · New-construction + phase/pre-drywall Qs → new-construction page · Pool Q → pool page · Septic Q → septic page · Termite/WDI Q → termite page · Commercial Q → commercial page · cost / scheduling / report Qs → FAQ + homepage.

Scorecard also flagged rebuilding /new-construction-inspection-frisco/ around the 4 build phases — competitor owns that AI Overview via phase-structured content.
Booking CTA target: https://www.scheduleajob.com (confirm EIG's direct link).

i FYI — who's out-citing EIG right now

Stonebriar, GreenWorks, The Inspection House, Super Inspector (8K reviews), Kissee, Green Scene (900 reviews), Advanced Inspection Service, Integrity (McKinney), Futuristic Inspections (owns new-construction-Frisco AI Overview). Their edge = schema + Google review volume (800–8,000 vs EIG 344), not reputation. Both are closeable.

Assets generated by Gus · content matches the live preview · nothing here is on EIG's live site yet.